How The Music Business Works - For Artists
Presented by CMU:DIY
February - March 2017
Cardiff (Venue TBC)
Apply by 30 November 2016.
**Applications are now closed for the core programme, but please join our mailing list for updates on stand-alone sessions and the music industry gathering day (2017). Do also contact us and tell us if you think a programme like this could work in the area of Wales you live.**
The ‘How The Music Business Works - For Artists’ programme consists of eight two hour seminars which together cover: the various ways music and musicians generate revenue, how to build and engage a fanbase, the business partnerships artists form with music companies, how record deals are structured and evolving, and how to set up your artist business.
The workshops fit together to provide a concise overview of the music industry, while providing lots of tips for getting your artist business started and explaining all the latest music business trends, developments and debates.
This programme is aimed at solo artists and band members (18+) that have achieved a measured level of success in some form (i.e. who are at a ‘tipping point’) and who could benefit from an intense and structured learning experience. As we’re expecting high demand, a small panel of industry experts will take a look over applications and offer places to those they feel are most ready and likely to benefit most from the content.
Delivered by Chris Cooke of Shoreditch-based CMU, with special industry guests from Wales and beyond.
Cost: £100 per person
(Please note, due to demand, one space per band, but please let us know if you would like more, should extra capacity become available).
Wednesday, February 8th 2017, 18:00 - 20:00
Week 1: Making Money From Music
If an artist wants to give up the day job and focus on their music full time, they need to turn their music into revenue. This session provides an overview of the key ways in which artists can make money from their work, and an introduction to the companies they work with to make this happen and how key deals are structured.
Wednesday, February 15th, 18:00 - 20:00
Week 2: How Music Rights Work
The minute you write a song or record a track you have created a copyright - welcome to the copyright business! This session tells you all the basics you need to know about copyright law and how it applies to the music business, including who owns the copyright in music and how music rights make money.
Wednesday, February 22nd, 18:00 - 20:00
Week 3: How Music Licensing Works
Selling CDs or vinyl at gigs is simple, but how else do you make money out of your music rights? This session will explain how music licensing works, and in particular the difference between direct and collective licensing. Ever wondered what PRS and PPL actually do, or where MCPS fits in? We’ll explain it all.
Wednesday, March 1st, 18:00 - 20:00
Week 4: The Digital Music Market
Streaming is driving a new period of growth in the recorded music market. Find out which services have the most momentum, how digital services are licensed and streaming royalties are paid, and how to get your music onto all the key platforms.
Wednesday, March 8th, 18:00 - 20:00
Week 5: Other Revenues: Physical, Sync, Merch, Brands & Gigs
This session will provide a speedy overview of an artist’s other key revenue streams beyond digital, including physical product, sync, merchandise, brand partnerships and, perhaps most importantly, gigging. There will be lots of tips on how to get all these things underway right now.
Wednesday, March 15th, 18:00 - 20:00
Week 6: Building A Fanbase – Social Media Tools
Tapping all the revenue streams available to artists relies on building a fanbase. Find out the role of social media in capturing, engaging and growing a fanbase - which social media matter, what kind of content should you create, what can you do with the analytics?
Wednesday, March 22nd, 18:00 - 20:00
Week 7: Building A Fanbase – Music Media
The more traditional music media - in print, online and broadcast - all play an important role in helping new artists grow their fanbase and build a profile in the industry. This session provides an introduction to the music media in 2016 and how to reach out to journalists and programmers. Plus where do the playlists on streaming platforms fit in?
Wednesday, March 29th, 18:00 - 20:00
Week 8: Getting Your Artist Business Started
Having learned all about music revenue streams, the music industry and how to build a fanbase, let’s get your artist business started. We discuss the formalities of running an artist business, look at how direct-to-fan and other digital channels are key, and re-consider where business partners may fit in.
CMU is a service provider to the music industry best known for its media: free daily news bulletin the CMU Daily, the weekly CMU Podcast, and premium services the CMU Digest and CMU Trends.
CMU Insights provides training and consultancy to music companies and companies working with music. This includes a regular seminars and masterclass programme, bespoke sessions at music conferences around the world, and CMU Insights @ The Great Escape, the UK’s biggest music business conference at the heart of Europe’s leading festival for new music.
CMU also runs an education programme for new talent called CMU:DIY providing workshops and online resources for aspiring artists, songwriters and music entrepreneurs.
CMU & Training
CMU has run education and training programmes for the music industry for over seven years.
CMU Insights runs a regular series of seminars and masterclasses aimed at people working at music companies, or companies which work with music. It also runs training sessions for record industry trade organisation BPI, provides induction training at Sony Music UK, and has run bespoke seminars for an assortment of music companies.
CMU Insights also helps music people navigate an ever-changing industry through regular sessions at a range of music conferences around the world. Plus it runs its own conference as part of the UK’s leading showcase festival The Great Escape each May.
Through education programme CMU:DIY, CMU also educates young artists and those who aspire to work in music about music companies, music rights, record deals and fan engagement, helping new talent navigate the industry, prepare for their careers and build their own artist businesses.
CMU:DIY stages regular events in London with music education organisation Urban Development, and presents sessions at a range of other events around the UK including The Great Escape, Norwich Sound + Vision and Off The Record Manchester.